Popularizada por Clay Christensen, en el ámbito anglo se conoce como Law of Conservation of Attractive Profits. Esta hipótesis plantea que, en una cadena de valor, los beneficios no se crean ni se destruyen sino que se desplazan a otros puntos de la cadena.

«When attractive profits disappear at one stage in the value chain because a product becomes modular and commoditized, the opportunity to earn attractive profits with proprietary products will usually emerge at an adjacent stage.»

Enlaces

• The Law of Conservation of Attractive Profits (HBR Feb 2004), por Clay Christensen
• Charla de Juanjo Hierro, Telefónica I+D, en oandre.gal
• En el contexto del Software Libre:
  • Open source as a strategic competitive weapon
  • Christensen’s law in the context of open source business models